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April 29, 2009
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A BETTER EXPERIENCE:Why this year’s Excite! is embracing experiential




Exhibiting Show has a new name to reflect its expanding focus on experiential marketing, along with its usual events-related features. Organiser Simon Burton tells Pete Roythorne why Excite! is more relevant than ever, and why this year’s show at Earl’s Court looks like being the best to date.


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