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August 17, 2009

VisitDenmark's initiative for shaping up meetings

Richard John speaks with Lars Blicher-Hansen and Anja Hartung Sfyrla of VisitDenmark about their ‘Meetovation’ initiative – making meetings different for future generations.

The key message is ‘NO more boring meetings!’, with Meetovation based on a series of principles to help planners transform the traditional one-way communication standards into a creative forum, where participants are actively involved in obtaining the tools and knowledge they need, to strengthen their company's or associations' overall objectives and strategies. New generations - meetings participants today and in the future - are used to working in teams and knowledge sharing. They neither can, nor will sit for hours and listen to the introductory speakers' endless one-way communication.

To find out more on Meetovation, click here.

To visit the new MeetOview networking site for the meetings industry, VisitDenmark's initiative in joint force with MEETINGS:review, click here.

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