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September 23, 2009

UK capital to launch new strategy for attracting meetings and events

London’s inability to climb up the meetings and events destination league tables appears to have finally galvanised the city’s authorities into ramping up its approach to attracting business tourism.

The Mayor’s Office, the city’s marketing body Visit London and Dockland’s venue ExCeL London will announce what they describe as “a new era for business tourism in London” at a special event to be held on 1 October.

Under the backdrop of the completion of ExCeL London’s Phase II development as one of the UK’s leading convention venues, the UK capital will present its strategy and ambition for business tourism and its impact on the wider economy.

Currently, the meetings and convention market is worth £100 billion a year to London, but the organisations involved in this new initiative have stated: “The time has come for London to change its focus and ambitions to be a leading city for business tourism, an ambition that will be realised with the latest news on Phase II.”

The event planned for 1 October will feature the Greater London Authority’s director of marketing, Dan Ritterband, talking about why London is a leading events destination. Meanwhile, Visit London’s interim chief executive, Sally Chatterjee, will outline plans on delivering a programme of initiatives to help London compete globally.

ExCeL chief executive Kevin Murphy will also be on hand to answer any questions on how the venue’s Phase II project will affect business tourism in the city and make London more appealing as a destination for delegates.



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