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September 30, 2009
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Toothpaste brand and pharmacy giant join forces for live campaign




To promote and boost awareness of the Colgate Oral Health Month, the toothpaste brand ran a live marketing campaign at pharmacy chain Boots’ stores across the UK in September.

The activity was organised by field marketing specialist REL, and involved fully trained brand ambassadors educating shoppers about the oral health initiative, while promoting key Colgate dental products.

They also put across the benefits of a good oral hygiene routine, with a particular focus on Colgate Total Toothpaste, Colgate Plax Mouth Rinse and the Colgate 360° Deep Clean toothbrush.
 
The activity took place over a period of four hours, during which time each demonstrator distributed educational leaflets, money-off coupons, children’s brushing charts and children’s stickers.
 
“Colgate Oral Health Month takes place every year in September and is a key event in the brand’s marketing calendar,” said REL’s Rebecca Mason.

 


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