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October 28, 2009
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Technology giant hits road to catch German Fire Service




Motorola has launched a major business-to-business roadshow targeting one of the company’s key global markets, the emergency services.

The intensive tour kicked off in mid-September and will run until the middle of November. Specifically aimed at the German Fire Service, the telecommunications giant’s campaign is being run by Event Marketing Solutions (EMS), and represents a six-figure contract for the roadshow specialist.

The German public safety community is migrating to a new digital radio communications technology, and the roadshow is taking this to the people who will be using it. The aim is help them understand the new technology and build and strengthen relationships.


Berlin and beyond: Motorola's vehicle passes the Brandenburg Gate

The roadshow vehicle is equipped with Motorola’s extensive range of technologies for the fire service – including fire officer alerting systems, mobile data equipment and the widest range of TETRA radio solutions for vehicle or personal use.
 
EMS has developed an immersive experience to showcase every element of the Motorola portfolio and encourage fire-fighters and decision-makers to get hands-on with the technology.
 
The roadshow vehicle will visit fire department headquarters and training centres across Germany. It will operate to an intensive 9am-to-8pm schedule, designed to ensure maximum attendance from time-pressured employees.
 
“We are delighted to be working with Motorola on this prestigious project, and especially pleased to have won the contract against strong in-country competition,” said EMS business development manager Nic Whelan.


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