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September 6, 2010

Swedish cosmetics company gives Malta its biggest ever conference

Some 5,000 delegates arrived in Malta recently to take part in Oriflame’s Gold Conference, the largest convention to be held in country to date.

The event took place between 29 August and 4 September at the Malta Fairs and Convention Centre at Ta' Qali, with delegates staying in 13 five and four-star hotels, most of which were at full capacity.

Tjasa Avgustin, events manager for Oriflame, told The Times of Malta, that the country fit the brief very well, because it was a nice country, had good weather and enough hotels to host its delegates.

"We have crazy ideas for our conferences and it is good to see people who are receptive to this," she said.

The newspaper also report that On Site Malta, the destination management company that brought Oriflame's annual Gold Conference to the island, had been in touch with the cosmetics business for three years and had made the case for Malta during a presentation held in Barcelona in 2008.

“This large conference is an important milestone is this business segment because it proves that a small island like Malta can handle large conferences,” said On Site’s Paul Selis.

The Maltese Government has been supporting a subsidy scheme through which a number of conferences have been organised in the country, including Oriflame’s. So far the scheme has attracted 26 conferences: 10 last year, 13 this year, two in 2011 and one slated for 2012. Between them, they account for 10,300 delegates, or about 31,000 nights.

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