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March 20, 2012
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Super 8 brand to launch in Germany




 

The Wyndham Hotel Group, a chain of roughly 7,200 properties worldwide, announced the launch of its Super 8 brand in Germany during the International Hotel Investment Forum (IHIF) on March 6, when it also unveiled a contemporary new guestroom design created for Europe and the Middle East. 

 

A development agreement was also signed for a minimum of 10 Super 8 hotels throughout Germany in the coming five years. Wyndham Hotel Group President and chief executive Eric Danziger, and the managing directors of Tristar Hotel GmbH, Andreas Erben and Martin Klöble, put their names to the contract. 

 

Tristar is a German private equity company that works together with Colliers Hotel GmbH, an affiliate of Colliers International, a leader in global real estate services. 

Danziger said: “This is an exciting time for our Super 8 brand as we work towards a greater presence in Europe through the rollout in Germany and reinforce the brand’s position as the world’s largest economy lodging chain with more than 2,200 hotels. We will continue to grasp strategic opportunities to grow the Super 8 brand and other brands in our portfolio across the entire EMEA region.”

 

A contract for the first newbuild 158-room Super 8 hotel in Germany has already been inked. The property in Hamburg is due to open in 2013.

 

Erben added: “The Super 8 brand dovetails perfectly with increasing demand for budget hotel accommodation in Germany – this is the right time to enter Germany with an international brand. We see a great opportunity for future growth, and the partners involved are making the whole thing real for me. We very much look forward to working with the Wyndham Hotel Group to bring a new hotel format to Germany.”

 

In line with the brand’s founding philosophy of providing consistent, friendly service and clean rooms at affordable rates, the Super 8 room concept combines simplicity with comfort, ensuring the needs of the modern day traveller are catered for with features such as a USB charging station for iPods and iPhones as well as a large bed and walk-in shower. 

 

 


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