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November 3, 2015

South-East Europe: ICCA Launches New Big Data Tool To Find Potential Sponsors




ICCAICCA launched another extension of its Big Data Search tool at the record-breaking ICCA Congress in Buenos Aires, allowing the leading suppliers to the international association meetings industry to find potential sponsors for the meetings they organise.

Based on websites of international association meetings (as included in the ICCA Association Database) the new tool analyses what sponsors have been involved in past-, or future confirmed events. As a result, 16,000 unique sponsors are identified who have high potential to be a sponsor of new events.

The tool gives ICCA members the option to filter the database of potential sponsors based on keywords related to the research field of the association meeting. It presents a list of potential sponsors, the number of association meetings they have been involved in and the details of those events.

ICCA CEO Martin Sirk said: “Our new Strategic Plan envisages that we become the essential Global Knowledge Hub for any data and information related to international association meetings. This latest Big Data tool is one more step on this very ambitious journey.”

The tool was developed in partnership with ICCA member Human Equation, a Montreal-based specialist in online and interactive marketing, and Big Data services and solutions.

“The platform is another result of ICCA’s desire to innovate which has fuelled our partnership for the last three years. Moreover, we are always thrilled to see the receptivity and positivity of ICCA’s members regarding the new tools we develop”, says David Brochu, chief strategy officer at Human Equation.

Finding Local Ambassadors:

Next to this new Big Data tool to find potential sponsors, ICCA’s Big Data Search functionalities give ICCA members an amazingly simple way to search vast public databases of academic content and contacts, and to link the results to the structure of ICCA’s own Association Database, enabling them to identify local representatives who could help them to bid for an international association meeting. Utilising the databases of Google Scholar and Microsoft Academic Search, ICCA members are able to identify leading academic contacts in specified cities and regions, related to a specific meeting in the ICCA Association Database or a specific meeting subject. Finding these local “ambassadors” is a crucial step in preparing a successful bid to host the next edition of an association’s international meeting.

As well as the Big Data Search tool, ICCA is offering Human Equation’s Lead Analytics tool as an additional free member benefit, which identifies organisation names and tracks online behaviour of website visitors.


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