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February 9, 2009

Sodexo rewards client loyalty with hospitality extravaganza

Reflecting the importance of strengthening business relationships in tough economic times, a series of live events will be held across the UK as part of a campaign by event supplier Sodexo Prestige to reward its long-term clients.

The campaign, entitled Many Happy Returns, is also aimed at developing new relationships with event organisers throughout the UK, and will harness the power of a whole host of varied and unusual venues.

The start of the campaign will coincide with the fifth birthday of Prestige Experience, the brand’s sales consortium.
Each of the 10 events will take on a birthday party theme, incorporating the individual venue’s themes and showcasing the brand’s key properties. The parties will take place between February and April 2009 at destinations including:
-      Jazz on the lawn at Ashton Court Mansion in Bristol
-      Admiral’s dinner on board HMS Belfast
-      Live football at Newcastle United and Everton football clubs
-      A raceday at Ascot Racecourse
-      A rugby match at Murrayfield
-      Corporate networking breakfast on board the Talll Ship at Glasgow Harbour
-      Team building at Blenheim Palace
-      A dining experience with Bateaux London and Cabinet War Rooms and Churchill Museum
“The campaign underlines our belief in live events as an effective medium in reaching new and returning customers,” explained Sodexo Prestige marketing director Anna Fenten. “It’s an ambitious undertaking, but we’re looking forward to celebrating our birthday across the country and alongside our clients.”
Sodexo Prestige will be launching the campaign at International Confex with the first Birthday Party event scheduled to take place on the company’s stand (B840) at 2pm on 24 February.

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