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April 28, 2009
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Shift in marketing focus proves successful for events caterer




The Moving Venue Caterers has revealed an 18.8% sales increase in the first quarter of 2009. What’s more, forward confirmed orders are up 11.12%.
 
The success of the acclaimed London event caterer has been attributed to a key shift in its sales and marketing strategy, which saw The Moving Venue Caterers operate a more focused sales culture with emphasis placed on developing existing and new venue relationships to help retain its status as the number one caterer for the capital’s most renowned venues, such as The Tower of London, Kensington Palace and the Natural History Museum.

The business has been augmented by the further strengthening of City links, which has seen a substantial increase in events at Guildhall and other livery halls.
 
“Unsurprisingly the last quarter of 2008 was the toughest our industry has faced in a long time,” explains Matthew Quarendon, director of The Moving Venue Caterers. “With our existing sales and marketing tactics becoming redundant, we recognised the need to change our approach to win new business in order to continue to grow.
 
“Our first quarter success demonstrates that the event catering market is still afloat. We recognised the need to offer greater flexibility and have reaped the benefits as clients look to us as a first point of call – even if it’s simple advice.”


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