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October 28, 2009

Security trade association uses major event to open door to Russian market

An initiative running alongside the Security and Safety Technologies Forum (SST) in Moscow in February 2010 offers electronic security companies the chance to expand into the huge Russian market.
The Security Industry Association (SIA) is organising a trade delegation to Russia to coincide with the show, which is the biggest security event in Russia and is expected to attract 15,000 visitors.
The initiative will provide a turn-key programme for participants, with meetings, tours, networking opportunities, transportation and lodging all scheduled in advance.
“Russia is a country that has massive potential for the security industry, but it can be difficult for companies to establish themselves there without some assistance,” said SIA’s director of international relations, Dean Russo.

“With this trade delegation, though, SIA is removing many of the most difficult obstacles and is making it possible for any business to close sales in that nation.”
SIA’s international programmes in 2010 will also include a trade mission to Dubai and pavilions at ISC Brazil in Sao Paulo and Expo Seguridad Mexico in Mexico City.
For more details, visit www.siaonline.org

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