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November 18, 2009
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RPM launches corporate division… with former rival Ian Irving at the helm




The UK’s largest independent experiential agency, RPM, is set to unveil a specialist corporate division, and has appointed the ex-commercial director of Sledge, Ian Irving, to run it.

The new division will be "dedicated to providing a tailored and bespoke service for internal and business-to-business (B2B) engagement briefs".   
 
The launch follows an internal revamp of the agency that saw the creation of a new layer of management, the launch of two new teams and the appointment of Gyro founder Gary Brine to the board as non-executive director.
 
“I will be building a team from the best in class in the corporate communications sector,” said Irving. “This team will work within the RPM brand and will be integrated with the various elements of the broader experiential agency as appropriate, in order to deliver the most comprehensive and effective service.”




The Irv: This time he means business

 
Until recently, Irving served at RPM’s major rival Sledge for 11 years, and so brings with him a wealth of experience.

“We view experiential as a way of thinking, and the launch of this new division is the result of seeing a gap in the market where we can continue to provide powerful experiences, regardless of the channel or industry sector,” explained RPM chairman and founding partner Hugh Robertson.

“Ian is an industry heavyweight and will bring a fresh approach to the corporate and internal communications market that will be of great benefit to prospects and existing clients alike.”
 
The new division will also be developing a number of intellectual property rights-owned solutions, such as corporate and business training, as well as a number of unique technical applications
 
“I have every belief that this corporate division will fit perfectly into the existing powerful RPM proposition,” said Irving. “From my past experience, I know that there is a huge market for us to tap into. The time is right for taking staff and B2B engagement to the next level.”
 
This announcement follows an extremely successful year that has seen RPM extend its work for Cadbury, Sky and Diageo, and pick up a new brief from Hasbro.


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