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October 16, 2009

Recovery kicks off for FITCHLive with raft of business wins

Multinational organisations Bayer and Cisco Systems have joined the roster of live marketing and events agency FITCHLive, recently. Along with securing these new clients, the agency has also secured a number of major experiential briefs from existing customers General Motors and Microsoft.

“This latest series of wins is not just great news for our agency, but I believe is a genuine reflection on the wider state of the industry,” said FITCHLive’s managing director, Paul Cowan.

“We have seen real traction over the past few months across all client sectors which indicates that there is definitely increasing confidence in the market.”

Following a four way, pan-European agency pitch against primarily specialist pharma agencies, FITCHLive has been appointed by Bayer Schering Pharma AG to develop an engaging stand presence at the bi-annual XIX FIGO World Congress of Gynecology & Obstetrics – the world’s largest gathering of obstetricians and gynaecologists.

Best medecine
Bayer Schering Pharma AG will be the largest exhibitor at the event with five sub-brands to communicate. The event will take place at the Cape Town International Convention Centre in Cape Town, South Africa from 4-9 October 2009.

Cisco Systems also represents an addition to FITCHLive’s client portfolio. Working alongside sister agency FITCH, WPP’s experiential film and digital arm has been awarded a brief to co-develop the creative strategy for Cisco’s Data Centre of the Future Exhibit at the Cisco Annual Partner Summit, Cisco Live, which takes place in San Francisco in June 2010 and attracts more than 7,000 partners.

Driving success
After a highly competitive three-way pitch against three local German agencies, FITCHLive continues its' 23-year relationship with General Motors Europe by winning the brief to deliver the Pan- European Dealer Launch for the new Opel Astra.

Taking place on 11 November 2009 in Berlin, the launch will be the single biggest dealer event for Opel in Europe this year, attracting over 5000 European delegates.

Software double
FITCHLive has also further cemented its relationship with Microsoft, having been awarded two major projects by the software giant. First, the agency has won the experiential brief to support Microsoft’s extensive presence at next year’s Mobile World Congress. This includes all stand design, architecture and on-site brand communications at the event.

Second, FITCHLive has been awarded the global contract to develop the creative for the Tech Ed EMEA brand globally. Tech Ed is Microsoft’s annual major convention aimed at IT professionals, and FITCHLive already produces and provides marketing support for the entire EMEA event.

These successes come on the back of FITCHLive coming top in UK magazine Marketing’s experiential agency 2009 league table.

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