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December 21, 2011

Olympics effect drives corporate events outside London

Some 85% of companies that have previously hosted summer events in the UK capital will be moving them to other UK destinations to escape the upheaval caused by next year’s Olympics, according to recent research by venue Center Parcs.

The study was based on responses from 110 event organisers that use Center Parcs, including large organisations like Vodafone, HSBC and the National Health Service. The findings illustrate the effect the London 2012 Olympics could have in driving meetings and conferences out of the UK capital before, during and immediately after the Games.

“Some months ago, we noted an increase in demand for summer events,” said Ian Linley, head of corporate sales for Center Parcs.  “Subsequently we carried out the research which clearly underlines the huge opportunity for venues outside the capital’s perimeter to benefit from the displacement of business events from London.”

Of the overall respondents, 42% regularly host events in London, with a further 40% of these London events taking place during the summer months. The research goes on to highlight that 15% of those who plan meetings, conferences and events in the UK capital will postpone any activity to later in the year.

When asked their reasons for moving their events from Lonodn, 58% cited an increase in costs and 17% said it was down to transport issues.

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