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June 12, 2009
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New member bolsters HBAA's global presence




HelmsBriscoe is the latest high-profile organisation to join the HBAA.

Intensified demand by corporate travel managers to use hotel booking agents and meeting procurement specialists, coupled with the association’s drive for professionalism through its respected Code of Conduct, has led to the increase demand for membership.
 
A recognised global player in meeting procurement, HelmsBriscoe spans over 40 countries with a team of over 1,000 associates directly related to meeting procurement. HelmsBriscoe, which places more than $1 billion meetings and events a year, will join over 70 other high-profile meeting specialists dedicated to driving the sector forward.
 
The HBAA’s buying power for meetings, conferences and accommodation now exceeds £2.1 billion a year, making the association one of the largest representative bodies in the business travel sector. 
 
“We are delighted that HelmsBriscoe have joined the association,” said HBAA chair Steve Ockerby. “Collectively we will drive policies and procedures that will continue to attract the very best people to work in this exciting sector of the travel industry.”
 
Commenting on joining the HBAA, Carole McKellar, executive director for HelmsBriscoe UK & Ireland, said: “Our membership is compatible with our commitment to provide ethical and transparent meeting procurement services to our clients. HBAA’s Code of Conduct has set standards in the industry that meet the professional approach taken by HelmsBriscoe Associates, the number of which is expanding rapidly within the UK & Ireland.”


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