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October 1, 2009

New Dublin venue boosts green credentials with new website

In an effort to become one of the most sustainable venues in Ireland, the Irish capital’s AVIVA Stadium, which is currently under construction, has launched www.avivastadiumevents.ie, as part of its marketing campaign to eradicate printed brochures.
Key features of the new website include a flexible Event Planning Kit, which lets visitors plan their activity down to the finest detail. It reviews everything from the space, room plans and menus, to the venue dressing and entertainment, while a bespoke call-back facility provides tailored event design dependent on requirements.
“People currently have little perception of how the stadium will look, and the facilities it will offer, which is why we have specifically designed the website with this in mind,” said the venue’s sales and marketing manager Cailín Keaney.
“The stadium is in a great position to represent the very best of business tourism, and also lead the way in sustainability through revolutionary marketing techniques and cutting edge technology,” she continued.
Instrumental in the design of the website, Ian Collis-Smith, managing director of Fanatic Design, added: “Recognising the importance of the stadium to Dublin and the various stakeholder groups, we wanted to create a site with the right mix of 'showcase' and 'intrigue' to develop a sense of excitement about the grand opening.

“The spirited nature of the building, the city and the brand has all been communicated via a strong mixture of graphics and careful copy writing.”
The AVIVA Stadium is due to open in May 2010.



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