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May 25, 2009

National Meetings Week theme supports US agenda

Echoing the US Keep America Meeting initiative to prove the importance of corporate events, the title of this year’s National Meetings Week campaign is Keep Britain Talking.

Launched this month, the theme is a show of solidarity with the US events industry. The new identity will also act as a lobbying initiative to garner further government support for the UK meetings sector.
The slogan presents a strong identity to wider business and government audiences as the UK meetings industry enters one of its toughest trading environments for the last 20 years.

Once again, the campaign will be spearheaded by Visit Britain with partner and supporter backing throughout the industry, including all the major associations.
“This is already proving to be a tough year for the meetings industry and, as one of the key initiatives run by the industry to promote itself, National Meetings Week needs to adapt,” said Joss Croft, head of business visits and events at Visit Britain, who is coordinating the campaign.

“Keep Britain Talking gives us a campaign identity that can gain government endorsement and support as we raise awareness of the value of meetings and events in front of a wider business audience.”
The campaign has already gained support from partners and supporters, and Visit Britain will also be discussing the campaign with national politicians, with the aim of reaching the highest levels of UK government.
“The government is heavily focused on events with the onset of the London 2012 Olympic and Paralympic Games and the recent The London Summit underlining the value within our industry; there has never been a greater need, and a better time to get their support,” added Croft.
For more details, visit www.keepbritaintalking.co.uk

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