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November 24, 2009

Munich attracts major heart specialists event

After successfully hosting the cardiologists' congress in 2004 and 2008, Munich will again be welcoming cardiologists from all over the world in 2012.

Thanks to the close cooperation and joint promotion efforts of Munich Tourist Office and Messe München/ICM – International Congress Centre Munich, the Bavarian capital was able once more to attract this highly regarded international congress highlight of the European Society of Cardiology (ESC), winning through against competition from a number of other European destinations.

"By winning the bid again, Munich has now finally taken its place on the Mount Olympus of congress cities,” said Munich's Mayor, Christian Ude. “This is a tremendous result for our city."

With well over 30,000 delegates, the cardiologists congress in 2008 injected a statistically proven sum of at least €80 million worth of purchasing power into the city and the surrounding area. Munich is hoping for at least a similar boost to its economy in 2012.

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