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December 21, 2008

MIA membership has growth spurt

The Meetings Industry Association (MIA) has experienced a boost in membership with a staggering 50 new applications in the last month.

Since 1 December the surge in new member sales has seen the association gain a plethora of new venues and suppliers all keen to take advantage of the tangible benefits of MIA membership in a bid to beat the recession.

New members include Brighton Racecourse, Twickenham Experience, Marylebone Cricket Club, The Caledonian Club, Trafalgar Events and Eventpro Software, all helping maintain the MIA’s position as the UK’s leading trade association for the meetings and events industry.

“The last couple of months have seen a pleasing upward trend in new member applications to join the MIA,” said membership development director Simon Bullough. “In spite of the current economic climate, we have received nearly 50 applications from venues and suppliers keen to take advantage of our package of benefits, not least our AIM accreditation scheme.”

Bullough reported that, following the recent endorsement of the scheme by VisitBritain, awareness of AIM has grown significantly and many more companies have seen the marketing advantages of having a credible, quality assurance mark associated with their business.

“We have been particularly pleased with our growth in the North of England, supported by Conference Leeds,” he said. “With its input we have already accredited 15 new venues, with this figure likely to increase to over 40 in the coming weeks as paperwork from existing applicants is completed.
“This is great news for our representation in this region, but also a strong message from a key destination that puts quality high on its agenda and is keen to promote accredited businesses to its customers accordingly.”

For more information, visit www.mia-uk.org

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