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February 22, 2009

Luxury car brand takes retailers to Birmingham

The UK division of Lexus is holding an event for its retail network at the ICC Birmingham on 26 February.

The one-day National Centre (Retailer) Conference, which will be produced by live marketing agency Jack Morton, will be an experience where dealers will have the opportunity to share the luxury car brand’s business strategy going forward. Around 300 delegates are expected to attend.

Jack Morton has been working with Lexus Europe since 2005, producing pan-European Retailer Meetings. This is its second assignment for Lexus GB, but despite having a good track record with the luxury car brand, securing the business was no stroll for Jack Morton, which triumphed following a competitive pitch process.  

“We are delighted to work with Jack Morton again after successful previous events together.” said Lexus GB director Belinda Poole.

Expressing his delight at continuing the relationship with Lexus, Julian Pullan, executive vice president managing director EMEA at Jack Morton Worldwide, said: “We are looking forward to the opportunity to develop an engaging and compelling experience for the UK retail network.”

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