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August 11, 2008

Line-up wins brief to create Skandia leadership event

The European subsidiary of financial services group Old Mutual, Skandia, has appointed production agency Line Up to produce a four-day leadership conference in Rome this September.

The event will be held at the Grand Hotel Palazzo della Fonte in Fiuggi, Italy and will bring together around 80 top Skandia executives from around the world. Line Up was appointed on the strength of similar events in has produced for Skandia over the last two years in Marbella and Nice.

"Line Up played a key role in the successful delivery of last year's Skandia Leadership Conference, from creating the right conference environment to producing a comprehensive multi-media cascade pack for all delegates,” said Henk Viljoen, group head of internal communications at Skandia. “We are very pleased to know that this key annual event in our calendar will once again be in Line Up's safe hands."

Meanwhile Duncan Beale, managing director at Line Up, was delighted to have secured the business. "Effective leadership conferences, with strong production values and powerful messaging, can transform business fortunes by inspiring, informing and empowering delegates to drive performance throughout their teams," he said.

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