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August 10, 2010

International push is launched to highlight UK’s events industry

A major new initiative was launched recently to raise awareness of the £22 billion-a-year contribution the meetings and events industry makes to the UK economy every year.
Britain for Events 2010, formerly National Meetings Week, will feature a string of activities designed to show the nation how the sector is overcoming the tough economic climate to support 530,000 jobs both directly and indirectly.
The wide-ranging programme being launched by the events industry under the stewardship of VisitBritain will feature several months of activities, culminating in a focus week from 18-25 October 2010. This will see an MPs Forum at The House of Commons, the Event UK exhibition on 21-22 September at NEC Birmingham, where hundreds of exhibitors including destinations, venues and suppliers will advise customers on how to run their own events. Visit Britain’s corporate partners, British Airways and the Premier League, will also be participating in the campaign.
The change of slogan from National Meetings Week to Business for Events is designed to mark the 10th anniversary of the campaign, and emphasise that the promotional effort and activities now extend over a longer period than ever before, and not just seven days.
“We’re looking to raise our game yet again – and not just because we have reached our landmark 10th anniversary,” said Simon Mills, coordinator and head of Business Visits and Events & Partner Marketing for VisitBritain. “By adopting the new Britain for Events 2010 branding we’re looking to use the vast reach of VisitBritain, its international network and corporate partners.”
Mills also aims to use the campaign as a platform to encourage more inbound business travellers to visit the UK. “The events industry is in a unique position to encourage more business visits into the UK. Even without the current favourable exchange rate we’re a destination that offers exceptional venue and we’re building on our reputation as a nation that delivers on events business,” he said.

Watch Simon Mills talking to Ian Whiteling about Business for Events 2010 next week on MEETINGS:review

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