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October 12, 2009

Internal communications conference uses technology to boost delegate engagement

An recent event designed to improve the way companies communicate with their employees used audience engagement technology to boost interaction between delegates, facilitate live surveys and generate feedback.

The Strategic Communication Management (SCM) 8th Annual Summit 2009, organised by Melcrum, held over three days in London, offered senior-level communicators guidance on creating positive change through best-practice internal communication approaches.  The 170 delegates attending came from a range of international companies, including BUPA, Shell and BT.
Engaging employees through communication was a central theme of the conference, and the message content was be bolstered by the use of LiveInteractive audience engagement technologies from The Live Group.
Credit card-sized voting palmlets and digital tablet engagement systems were used by delegates, which gathered quantitative data, while digital tablets enabled free text engagement between delegates and facilitators. When combined, the two systems provided both audience interaction and data capture, yielding greater feedback and enabling the sharing of opinions.
“The LiveInteractive technology offered our delegates the opportunity to ask questions and feed back comments throughout the various sessions, as well as enabling speakers to gain immediate statistics from polls carried out during their presentations,” said Kelly Dyer, event chair at the SCM Summit. “The technology worked in real time and was easy to use, which enhanced the delegate experience.”

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