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October 1, 2009

Industry bodies form key partnership

Events industry association Eventia and the Institute of Travel and Meetings (ITM) have announced the signing of a new strategic alliance.

The charter detailing the alliance lists partnership activity and developments targeted at meetings and events professionals in the UK and Ireland across key areas, such as membership, corporate social responsibility (CSR), education and training, industry relations, regulation and legislation, awards and  representation.

Speaking on behalf of Eventia, chief executive Izania Downie said: “We are delighted to be announcing our partnership with ITM. 

“This relationship started almost three years ago, with one joint project and since then we have successfully trialled the sharing of resource on our various CSR initiatives and running an event together.

“There are some great synergies between the two organisations and it is a natural step for Eventia to work in partnership with ITM.”

David Taylor from events agency Grass Roots has been appointed as Eventia’s representative on the ITM Meetings and Events working party. His role is to contribute to the development of tools and standards for ITM members, and to ensure that the work and membership of Eventia is taken into consideration.

Commenting on the new alliance, ITM chairman Caroline Strachan said: “This relationship only strengthens ITM’s work to present a consolidated approach to the management of travel and meetings. 

“There are strong resources available to both organizations, and a lot of knowledge to be shared between us through our Meetings and Events Working Party, chaired by Fay Sharpe of Zibrant.

“We see this as a positive step forwards for the industry, and believe will bring great benefit to each organisation’s membership moving forward.

“Eventia has developed as a strong association in the meetings and events sector, and we believe the two organisations fit together very well.”
ITM announced its intentions during its 2009 conference to focus on a combination of travel and meetings programmes, as both buyers and suppliers were seeing consolidation. The partnership is one outcome of a series of planned activity in the coming years.

Eventia members voted at it’s extraordinary general meeting during Summer Eventia to open membership to corporate, association and public sector organisers. The move includes these event professionals within the association, thus providing them with the same opportunities and benefits as it’s other members. This strategic alliance with the ITM supports that strategy.



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