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February 22, 2009

HBAA’s latest report tackles more issues facing hotel and venue booking

The next white paper in a comprehensive series of reference documents to promote best practice and protocols for the hotel and venue booking agency community is soon to be release by the HBAA.
Entitled ‘Money for Nothing’, it will examine:
– Why management and transaction fees are still the exception in client/venue agency relationships 
– Whether the commission model can ever incentivise the agent
– Whether the recession will preserve the commission model for the foreseeable future

As the market rapidly matures, hotel booking agents have traditionally been remunerated with commission paid by the meeting hotels and venues they book on behalf of their clients. However, does this model provide the transparency demanded by corporates, and in a recession will corporates simply go for the least costly option?
With these issues in mind, Money for Nothing will also address:
– Whether there can ever be transparency in business models in the agency market
– The benefits and drawbacks of the commission and fee models
– Why commission is still the preferred agency payment method among corporates
“These are interesting times for our sector, and we need to make sure that the members of the HBAA are abreast of the sweeping changes that are taking place across the whole business travel landscape,” said the association’s chairman Steve Ockerby.

“In the current climate, focus on value is sharper than ever. The aim of this white paper is to give greater clarity to the important question of how agencies deliver their value to their clients.”

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