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November 17, 2009

Global manifesto promises new future for meetings industry

In an attempt to encourage more discipline around the content, design and format of meetings, a global group of respected meeting professionals have formulated The Meeting Architecture Manifesto.

The process has involved meetings in Copenhagen, Denmark and California, with more than 30 leading players representing all sectors of the meetings industry.

Described as a “focused and innovative vision for the meetings industry”, the manifesto calls for the establishment of the Meeting Architecture 2011 project to plan for the longer-term development and implementation of a new meeting management discipline.

Commenting on the initiative, Maarten Vanneste, chief executive at Abbit Meeting Support, and a key member of the global group, said: “This Meeting Architecture Manifesto aims to start a new era for the meetings industry, moving from a primary focus on hospitality and logistics towards designing, executing and measuring meeting contents and formats that has a purposeful impact on participants.

“By designing meetings to support information, networking and motivation objectives, participant behaviour will, as a consequence, provide more value for stakeholders.”

To download the Meeting Architecture Manifesto and/or to contribute to the development of the new discipline, visit www.meetingarchitecture.org

The topic of Meetings Architecture will be discussed as part of the professional education programme at EIBTM, which runs from 1-3 December, at the Fira Gran Via, Barcelona. For further information, visit www.eibtm.com

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