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November 17, 2009

Global finance cooperative re-books Jack Morton for series of conferences

The Society of Worldwide Interbank Financial Telecommunications (SWIFT) has recently signed a contract with experiential marketing agency Jack Morton Worldwide to produce the conference programme for its exhibition Sibos until 2012.

SWIFT is a member-owned cooperative through which the financial world conducts its business, comprising over 8,300 banking organisations in more than 200 countries. The new agreement extends Jack Morton’s relationship with SWIFT, which goes back 15 years.
Sibos comprises an extensive exhibition (with more than 220 exhibitors), a varied social programme and a major conference programme incorporating plenaries, conference sessions/debates, special interest sessions and fringe sessions.  The content ranges from “the visionary and aspirational to the technical and tactical”, according to Jack Morton. The next four Sibos events being staged in Hong Kong, Amsterdam, Toronto and Osaka respectively.
Clearly delighted about the extension of the relationship with SWIFT, Jack Morton director David Zolkwer said: “We’re proud to be a part of SWIFT’s extended family, contributing to the creation of this prestigious event.  We are also thrilled that SWIFT has seen fit to extend its commitment to Jack Morton for another four years.”

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