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September 1, 2015

GBTA Europe Gets New President

The Global Business Travel Association has tapped Gehan Colliander to be the new president of GBTA Europe. 
In her new role, Colliander will act as the lead buyer in the organization tasked with leading the Advisory Board, which is a pivotal force in establishing the direction of GBTA in Europe. Colliander will take over the role of GBTA Europe President in the autumn when the current Chair, Torbjörn Erling steps down. Erling will remain on the Advisory Board until the end of the year.
Colliander is Head of Global Travel with Boston Consulting Group. She has been with the firm since 2008. Her responsibility is "to set the vision and overall strategic direction" of the global travel program. She has more than 20 years experience in the travel industry, including airline pricing and revenue management at major airlines.
“Gehan has been an active member and core contributor to GBTA as part of the Strategic Benchmark Group and Aviation Committee,” Catherine McGavock, regional VP for GBTA EMEA, said in a statement. “Her pedigree as a buyer and supplier will be invaluable to the advisory board and to GBTA in Europe.”
Colliander, for her part, said that she was "honored" to take on the position. “As a buyer, I value the GBTA membership and believe there is no other comparable association in the market in representing the buyer's needs. I look forward to working with the Board to ensure that GBTA continues to be an invaluable part of the Travel Buyers’ armoury.”


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