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July 14, 2008
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FIRST SITE 2:Incentive travel and its vital corporate role




In the second of two reports from the Society of Incentive and Travel Executives (SITE) European Conference, James Latham looks at the changing face of the incentive travel industry, from a greater demand for creativity, brand awareness, shorter deadlines and measurement of return on investment, to the impact of the emerging economies and a growing Generation Y audience.


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