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March 23, 2012
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Fiera di Roma and Eur Congressi considering merging to manage the new Rome conference centre La Nuvola




Work is under way in Rome to establish a new company, a Rome-based conference hub created from the merger of trade show organiser and facilities owner Fiera di Roma and Eur Congressi, the company which manages the Eur conference centre.

The project was conceived in view of the opening next year of the new Rome conference centre called La Nuvola (“The Cloud”), designed by architect Massimiliano Fuksas and managed by Eur Congressi.

Fiera di Roma might take a 50% stake in Eur Congressi: the feasibility study commissioned by the mayor of Rome Gianni Alemanno and the Rome Chamber of Commerce (the largest shareholder in the trade fair) sets out that the two companies will share the management costs of La Nuvola, but will separate the business.

Eur Congressi will therefore handle the conference activities, for meetings to be hosted at its facilities, including La Nuvola, while the Fiera di Roma will only deal with trade fairs and exhibitions. This would represent a significant change in the trade fair’s business, as in 2011 it generated more than half its sales – EUR 1.7 million out of a total of EUR 3.5 million – through conference activities. 

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