Home > Asia > Brunei > Zaire
Related topics: Zaire,Business, Europe
January 18, 2009

Events to be a major part of the Government’s support for tourism

Learning the lessons of regeneration, investment, employment and substantial boost to the visitor economy from Liverpool’s City Of Culture festival was a main theme at the Government’s first National Tourism Summit held in Liverpool on 8 January 2009.

Announcing the British City of Culture competition to spread the benefits across many more cities, ministers pointed to the 3.5 million first-time visitors to Liverpool, the £176 million of additional local economy spend and £280 million of additional publicity from Liverpool’s staging of the year-long event.

In welcoming the new initiative, Michael Hirst, chairman of the Business Visits & Events Partnership said: “The partnership has long campaigned that events are a key part of driving visitor traffic. In the current challenging economic times their tactical use to fill destination capacities must not be under-estimated.

“From 2011, the Government proposes a major cultural city event every four years,” he continued. “I see no reason why these could not be staged annually given the economic benefits, and instead of the suggestion of merely moving existing events from one city to another, new events should be created to increase interest and visitor numbers.”

The partnership is also calling for a series of government-sponsored seminars to better inform local authority managers on the benefits to be gained from staging in local destinations business, cultural, sporting events and festivals.

The CMS Select Committee Report recently concluded that: “Major events can provide short-term economic benefits together with the opportunity for a lasting legacy”, and the Government’s Creative Strategy declared that: “Events provide an iconic focus for the visitor economy.”

It equally believes that there needs to be a matching of event programming around the country, with regional economic strategies as part of a business revival programme with commensurate exhibitions, trade fairs and conferences, along with more support for inward trade missions.

Business visits and events generate £22 billion in visitor expenditures. Estimates indicate that around 450 major events take place in the UK annually contributing more than £1 billion to the creative economy.

For further information, please contact Michael Hirst at [email protected]

The Business Visits and Events Partnership’s aim is to lead the way in supporting a competitive, high-quality and more profitable business visits and events sector in Britain.

What do you think of this $type?





   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic