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July 5, 2009

Eventia revamps online presence

Meetings and events industry association Eventia has launched a new website to provide a more informative and user-friendly online portal to members and the sector as a whole.

Innovative features of the site include:
– Interactive welcome panel enabling browsers to engage with Eventia, with information and services tailored to their individual needs, such as agency, venue, service provider, destination marketing organisation etc.

– A better search facility on the members’ directory, creating more opportunity throughout the site to be highlighted to browsers.

– The opportunity for Eventia members to pose questions on industry-related topics to be answered by board directors or topic experts as appropriate.

– Fully integrated links between related topics for easy navigability.

– An expanded and more easily navigable members area

“The new website is very user friendly, with a clear, fresh, modern look and great functionality,” said Eventia chief executive Izania Downie. “It is a balancing act to get it right, as it is both an internal tool for us to communicate with our members and for them to communicate with each other.

“It is also an external communications tool to represent our industry on behalf of our members. Therefore, a lot of work has gone in from a wide variety of the membership to ensure that it is designed to interact with our many stakeholders and represent our members appropriately within the global events community. 

“The continuous evolution and development of the website is part on our ongoing strategy to ensure that it continues to reflect accurately our rapidly changing industry sector.”

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