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August 17, 2009

Event specialist launches Save Our Chistmas Parties campaign

With the downturn creating an understandable reluctance among businesses to be seen to be spending on non-essentials, concern has been expressed by a leading party organiser that this could result in employees missing out on their annual festive get together – and the negative impact that this could have on businesses.

Tim Stevens, managing director of leading Christmas party specialist Best Parties Ever, is calling for businesses across the UK to realise the motivational and loyalty-generating value of rewarding staff during the festive season by launching the Save our Christmas Parties campaign,
“For many, the company Christmas party is often the only perk in the year, particularly in times when pay rises are few and workloads are increased,” said Stevens.

“Most employees have come to expect some sort of social gathering at Christmas. Redundancies often mean extra pressure and workloads on those employees that are left and can also lead to insecurity and fear among the workforce. While it’s important to be seen to be being prudent in the choice of event, it’s also essential to say: ‘Thank you’ to loyal, hardworking staff, and provide an opportunity for the company to come together.”
The long-term impact of not holding a party can damaging in terms of productivity and performance, stresses Stevens. Many companies have found that the value in recognising the contribution of their employees far outweighs the cost in terms of employee engagement, loyalty, motivation, performance and team spirit.

“The Christmas party is one way of reminding staff that they’re part of a common endeavour,” said Charles Cotton from Reward and Employment Conditions at the Chartered Institute for Personnel and Development.
Stevens predicts that there will be less prestigious events and a rise in the number of smaller, lower-budget departmental parties.

“In the past, 20% of our corporate nights would have been sole use for individual companies, with around 80% being mixed group nights,” he explained. “However, this year, we envisage this figure rising to 90%, with different companies coming together.”

Stevens also advises companies to think about the day of the week that they wish to hold a Christmas party. When looking at shared party nights or sourcing a venue, companies could opt for mid-week dates, as they can often be cheaper than the more popular weekends.

To support the Best Parties Ever Save Our Christmas Parties campaign, visit www.twitter.com/BestPartiesEver

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