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May 21, 2015

European Cities Marketing to Work With Destination Marketing Association International on Education

European Cities Marketing--the network of tourist offices and conventions bureaus in Europe--and Destination Marketing Association International (DMAI)--the global trade association for official destination marketing organizations--have announced an agreement to collaborate on strategic educational initiatives.
As part of the initial agreement, DMAI will promote the ECM Summer School program to its membership as the unconditional event to learn about the Meetings Industry and contribute programming to educate European destinations on trends in the North American market. The aim of the ECM Summer School is to provide incisive insight into the structure and functioning of the Meetings Industry, bringing delegates face to face with leading industry practitioners.
Heike Mahmoud, director Conventions for visitBerlin, Berlin Conventions Office and ECM Vice-President for the Meetings Industry, noted that the CVB would include the American perspective in the program of ECM Summer School. "This broadens the perspectives offered to the students and outlines ECM development in the Meeting Industry worldwide," Mahmoud said.
Christine "Shimo" Shimasaki, Managing Director of empowerMINT and Event Impact Calculator at DMAI, will join the ECM Summer School faculty. The 2015 Summer School program will take place August 22-26 in Vienna, Austria.
Europe is a major player in the international association meetings market. The top six cities in the world for international association meetings are in Europe, as are 15 of the top 20, according to the International Congress and Convention Association (ICCA).
"The rise in globalization means that industries around the world are becoming increasingly interconnected, and the travel and tourism industry is leading the way," said Michael Gehrisch, President & CEO of DMAI. "Because of this, it is important for associations such as DMAI and ECM to work together to educate our members on the trends in international markets, and share a common message in promoting the value of our industry to the global economy."

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