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July 1, 2015

European Cities Marketing Embraces National, Regional Organisations


While keeping its focus on city tourism, European Cities Marketing is opening the door to regional or national tourist offices, convention bureaux and multi-functional urban marketing agencies established by regions or nations in Europe.
During its last General Assembly in Turin, ECM members unanimously voted to create a new affiliate members category set up for National Tourist Boards, National Convention Bureaux or regional entities.
"ECM's Unique Selling Proposition is that it is the only organization to work with the leisure and meetings industry and city marketing. The 'glue' that holds members and the association together is the dynamic of the city, and ECM believes in the vision that everyone in the city sells the city. This includes the Meetings Industry, the leisure, cultural and economic sectors," explained Ignasi de Delàs, ECM President in a statement. "The next step is naturally to open the door and go up one level to tackle this perspective to the national and regional ones by establishing permanent contact," he concluded.

In line with its mission, ECM will offer new affiliate members regular and up-to-date information on city destinations, access to exclusive studies to see the latest performance data of cities in Europe, and a network to meet with city representatives and  benchmark with their peers on the European level.
Convinced that there is evident interest to work together, ECM members collectively endorsed this decision to be the only platform to deliver such opportunity of dialogue between cities, regions and nations whether it refers to tourism or the Meetings Industry.

The next ECM meeting will take place in Madrid, February 24-27, 2016 and will discuss whether or not city branding is still relevant in a digital era.

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