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August 15, 2010

EIBTM launches awards for most effective stands

With competition to attract the attention of buyers and visitors increasing at exhibitions worldwide, the European Incentive Business Travel and Meetings show (EIBTM) has announced a new award programme for all exhibitors.

The EIBTM Stand Awards 2010 will recognise and acknowledge the brightest, busiest and best stands at this year’s show – those that demonstrate the best in business-to-business exhibition marketing, helping to generate business and interest from those attending the event.

The awards are open to all EIBTM exhibitors and will be judged on the opening day of EIBTM  –30 November – by an independent judging panel, chaired by Rob Allen, chief executive of experiential marketing and live event marketing company TRO Group.

“I am delighted to chair the EIBTM Stand Awards later this year,” said Allen. “I am always pleased to be involved in the recognition and celebration of best practice and great achievements in the experiential and events sector, and to do so at such an important and high-profile event as EIBTM is especially exciting.”
Winners will be notified on the second day of the show, when they will be presented with their awards. Each winner will be featured in the dedicated awards section of the show daily and on the EIBTM website.

Commenting on the new awards, EIBTM’s exhibition director Graeme Barnett said: “These Awards have been set up in recognition of the importance stands and stand personnel play in the success of achieving return on investment at EIBTM. Exhibitors, who invest substantial time and budgets in our event, deserve to receive recognition for their design and marketing efforts.

“We are sure that the Awards will prove popular with our exhibitors and will become an established part of EIBTM in future years.”

For details of categories and judging criteria, visit www.eibtm.com

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