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November 9, 2009

easyFairs launches in Russia

Flying the face of the economic downturn, exhibition organiser easyFairs recently rolled its brand out into Russia with the packaging event easyFairs EMPACK.

The event, which is a joint venture with the leading Russian event organiser RESTEC, took place during October at Lenexpo in St Petersburg.

“This is an important first step,” said RESTEC’s president Sergei Trofimov. “I am delighted to be working with easyFairs, and look forward to welcoming further international exhibitors to Russia soon.”
easyFairs® EMPACK attracted 1,536 visitors, and most exhibitors have rebooked for the next show in October 2010.

“We are confident that the successful promotion of the show to packaging professionals in the region will attract further interest among both Russian and foreign exhibitors,” said Eric Everard, president and founder of easyFairs.
In addition to the Russian and international exhibitors, visitors were presented with a full programme of seminars entitled easyFairs learnShops, along with a working lunch led by Alan Heath, publisher of Central and Eastern European Packaging magazine.
“I’m pleased that easyFairs and RESTEC went ahead with this despite the challenging economic climate,” said Heath. “The decision was vindicated by the solid visitor numbers. This is an event that we can build on since the Russian market is hungry for innovations in packaging.”

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