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February 23, 2009

Call for contributions to key events industry survey

Events association Eventia has launched its UK Events Market Trends Survey 2009 (UKEMTS).

The UKEMTS was formerly known as the British Conference Venues Survey, and has been carried out annually since 1993. The change of survey title reflects Eventia’s remit as representing the entire business events sector.

The survey is one of the key ways in which the value of the business events sector to the national economy is measured. The findings from the survey will also be used to highlight key trends from a venue or supply-side perspective.

The research, which is being supported by Confex Group and VisitBritain, is being promoted to some 4,000 UK conference and business event venues, with assistance from a range of industry partners. The objective is to capture data from a minimum of 500 venues, building on the previous record response of 446 reporting venues achieved in 2008.

“This research is absolutely crucial to our understanding of the economics of conferences and business events,” said Eventia chief executive Izania Downie. “We know that we are a multi-billion pound industry, but it is this survey that provides the facts and figures that confirm its true scope and value.

“We encourage all venues to contribute to this important research. Their input will help to maximise the reliability and robustness of the survey results.”

Venues that complete the questionnaire either online or using the Microsoft Word version will receive a personalised free summary report, enabling them to benchmark their performance against similar venues.

The survey and questionnaire can be found at www.eventia.org.uk/Research_UKEMTS_09.asp

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