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BTC 2011

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June 30, 2011 - June 30, 2011


Italy’s events exhibition
Fiera di Rimini (Italy), 30 June-1 July 2011
BTC is the only Italian trade show dedicated to the events, meetings, conferences, incentive travel and business travel industry. It is an international marketplace, with a strong focus on Italy, where organisers of meetings, conferences, events and incentive travel meet a wide range of suppliers – destinations, convention bureaus, hotels, conference centres and event venues, DMCs, PCOs, event and incentive agencies, providers of audiovisual, technological, entertainment, catering and transport services etc.
BTC is the place to meet Italy’s events industry, and is also the networking and educational event for the community of industry professionals and operators.
Qualified domestic and international buyers
BTC 2011 will bring around 350 hosted buyers to the show. The Hosted Buyer Programme is reserved for a select group of Italian and European buyers, which are qualified on the basis of their buying propensity and power. The programme is designed to meet the need of conference and event planners to optimise the time spent researching and selecting destinations and suppliers: an effective system of pre-scheduled appointments allows hosted buyers and exhibitors to build their own individual online diaries and select the counterparties of greatest interest to them.
A must-attend educational programme
BTC 2011 is also a must-attend educational and networking platform for the meetings industry community: the educational programme will cover a wide range of current topics, and is designed to address the main areas of industry debate, to update professionals working in the sector and to ensure the involvement of all industry stakeholders. Seminars, presentations, round table discussions, case studies and workshops, proposed by Italian and international speakers and experts, are free and open to all. Participants can register for educational events online to better manage their diaries and make the most out of the two-days show.
The venue
BTC 2011 will be held at Fiera di Rimini exhibition centre. The Rimini exhibition grounds is one of the most modern and best equipped in Italy and boasts an internal railway station. Rimini, a renowned seaside destination, is easily accessible from across Europe: in the summer, the international airport offers flights to 25 continental cities through traditional and low-cost airlines. Within a range of 100 kilometres, the airports of Forlì (40 km), Ancona (90 km) and Bologna (Italy’s third largest, 100 km away) offer further national and international routes. The three cities are connected to Rimini by more than 50 daily train services.
The organisers
BTC is organised by Exmedia, a company 95%-owned by TTG Italia (Rimini Fiera Group), the leading Italian provider of communication services and B2B events for the tourism industry. TTG Italia is an associate member of UNWTO, the World Tourism Organisation. TTG Italia is also the organiser of TTG Incontri, Italy’s leading tourism trade show.
Figures from BTC 2010
In 2010, BTC brought 320 exhibitors (80% Italian and 20% international) to the show floor. The Hosted Buyer Programme was attended by 300 qualified buyers: 65% Italians and the remaining 32% from 21 countries. Over the two days, the event registered 3,400 visitors. The appointment system generated more than 7,000 business meetings between hosted buyers and exhibitors. BTC 2010 featured 27 educational events.

Organiser: Exmedia, Foro Buonaparte 74, Milan, Italy
+39 02 86998471
+39 02 86998479
[email protected]

Event Type: Exhibition





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