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September 12, 2010
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Accreditation sparks growth for London venue club




Following the decision to request accreditation from members, venues have flocked to join the London City Selection (LCS),  the City of London’s only meetings and conference venue marketing cooperative.

“The summer has been a time of real growth for the LCS, which has primarily been marketed through its website – www.londoncityselection.co.uk,” said LCS chair Samme Allen of the Barbican.

“Since our announcement to request accreditation for our members through the AIM scheme from the Meetings Industry Association, we have seen a dramatic increase in enquires for membership. Venues are acknowledging the fact that accreditation ensures high standards across the selection and they clearly want to be a part of the City’s fastest growing marketing consortium.”

New members includevCity Inn, Gibson Hall, London Stock Exchange, Plaisterers Hall and One Moorgate Place.

“By working together, referring leads back and forth and collaborating on major event, the London City Selection has already secured significant new business for the City of London, while building long-term relationships between the venues,” Allen continued. “Competition and one-upmanship are a thing of the past – a successful future lies in our ability to collaborate and grow together.”

The London City Selection is a Barbican-led initiative with more than 20 members, including venues and hotels.


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