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April 24, 2009

ACC Liverpool helps organisers demonstrate ROI

Liverpool’s award-winning, eco-friendly Arena and Convention Centre plans to help event organisers to measure return on investment (ROI) and maximise event spend at the venue with a new initiative, Keep Meeting. 

The campaign, which will be unveiled at IMEX in Frankfurt, supports Visit Britain’s ‘value’ theme for the show this year.
“The aim of the campaign is to assist organisers to demonstrate ROI within their own organisations and to offer maximum-value service to planners holding events within our venue,” said Jacquie Rogers, BT Convention Centre’s general manager at ACC Liverpool.
“In the current uncertain economic climate, external costs are under increasing scrutiny to ensure that any spend is delivering a real return, leading in some cases to a knee-jerk reaction with event budgets cut or cancelled altogether,” she continued. “With the Keep Meeting initiative, we are supporting event organisers on two levels: offering practical guidelines to help clients measure event ROI; and providing a range of added-value services and quality delivery within our venue.”

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