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February 25, 2015

VIDEO: The Value of Continuing Education at Events

At last month's PCMA Convening Leaders conference in Chicago, Convene Magazine editors Michelle Russell and Barbara Palmer debated the changing trends in adult education at events. 

Senior Editor & Director of Online Content Barbara Palmer indicated that interactive learning is becoming standard within every session. "Andrew Zolli, the futurist who opened Convening Leaders, talked about slow-moving trends," she said. "Those are the ones you want to [watch], and it occurred to me that [adult education] is a slow-moving trend in the industry." Throughout the conference's sessions, she added, she hasn't seen any that did not integrate interactive learning and peer learning. 

Education is also driven by research, she continued, and delegates are increasingly driving both the agenda and content. The trend also extends to content capture and redistribution via the event app, incorporating video content, and extended channels of engagement.

But what of the application of learning after the event? Editor-in-Chief Michelle Russell told Palmer that she wants to learn more about how information "sticks" in a person's memory. (To that end, she planned to talk with Peter Brown, Henry  Roediger III and Mark McDaniel, the authors of Make It Stick: The Science of Successful Learning, and ask them how to retain information for everyday use.) "It involves a shift from meetings as a once-a-year thing [to] more of a year-round community," she continued. Attendees need to hold on not only to information gathered in sessions and seminars, but also from conversations held in hallways. "It's incumbent on organizations to create an environment in which that conversation can continue," she added.

Russell insisted that delegates should be conservative with their expectations for learning, that the “one thing learned well beats all” approach is a more realistic way for delegates to manage expectations and that educational providers should provide subsequent facilities for follow-up dialogue over Google Hangouts, group Skype and other virtual channels.

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About the Author: James Latham

James Latham

About the Author: Jena Tesse Fox

Jena Tesse Fox





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