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September 16, 2015

PCMA to Host Virtual Edge Summit

As part of CEIR’s Predict this Thursday, event professionals can attend PCMA's Virtual Edge Summit, a live, online, all-day virtual education program. 

Attendees can register here.


9:00 am - 10:00 am CT
Insights from the C-Suite: How to have “the talk” about going digital

Executives behind several digital events share their strategies for delivering real business results through hybrid and virtual meetings. Each will share a unique perspective on how their digital events tie to their overall organizational strategy before the group dives into a lively discussion featuring tips for getting buy-in from your executive team.

Understand how digital events can play an essential role in organizational strategy that extends well beyond an alternative to face-to-face meetings
Uncover how to more clearly articulate the value proposition of your future digital events(s)
Gain insights for how to confidently present your recommendations to your C-suite
Moderator: Amanda Marijanovic, Chief Creative Officer, INNERACTION

Deborah Sexton, President and CEO, PCMA
Debra Rosencrance, Vice President, Meetings and Exhibits and Melanie Rafaty, Director, Scientific Meetings, American Academy of Ophthalmology
Johnnie White, Sr. Director, Education and Meetings American Academy of Otolaryngology  
.1 CEU or 1 Clock hour
Domain: Strategic Planning

10:15 am – 11:15 am CT
Making Money with Digital Events 

Monetization continues to be a hot topic in the space. From registration fees to sponsorship dollars, learn how these organizations are adding to their bottom line by extending into digital.

Find out when you can charge for your content – and when (and from where) you should seek alternate funding for support
Discover creative monetization models for making your online events a revenue-generating proposition
Learn how to create value your audiences will buy
Moderator: Amanda Marijanovic, Chief Creative Officer, INNERACTION

Mary Beth Micucci, DES, Director, Digital Events, HIMSS Media
Todd Helton, Director, Meetings, Conferences and Online Learning Events, American Institute of CPAs
.1 CEU or 1 Clock Hour
Domain: Financial Management

11:30 am – 12:30 pm CT 
Value Beyond Monetization

From training sales teams and extending customer reach to attracting new and future live conference attendees, these organizations are benefiting in very different ways from the power of online events – without charging a cent! This diverse panel will share how their events are indirectly providing financial value for major impact.

Discover new and effective uses and benefits for valuable digital events
Gain insights on how to better tie your digital event objectives back to tangible ROI for your organization
Determine how you can deliver even more value with your online events
Moderator: Amanda Marijanovic, Chief Creative Officer, INNERACTION

Scott Lum, Sr. Digital Marketing Manager, Microsoft Corporation 
Nancy Zavada, Principal, MeetGreen
Mary Beth Micucci, DES, Director, Digital Events, HIMSS Media
.1 CEU or 1 Clock Hour
Domain: Strategic Planning

12:45 pm – 1:45 pm CT 
Scalable Success: Smaller organizations doing big things

You don’t need a massive internal team, audience, or budget to pull off a meaningful digital event. Hear from these “small guys” who took a no-excuses approach to jumping into the space. Panelists will share how they’ve been able to deliver success and get poised for future growth.

Get ideas for introducing digital events to your audience
Discover how your digital event portfolio can evolve over time, even with limited resources
Takeaway actionable details for getting started now!
Moderator: Amanda Marijanovic, Chief Creative Officer, INNERACTION

Greeley Koch, Executive Director, Association of Corporate Travel Executives
Brooke Passy, Meetings Manager, WOCN
Loren Benavente, Online Meeting Manager, EDUCAUSE
.1 CEU or 1 Clock Hour
Domain: Project Management

2:00 pm – 3:00 pm CT 
Choosing the Right Technology For Your Virtual Events

Armed with an overarching strategy, user experience, content plan, and revenue model, it’s time to talk technology. From webinars to fully virtual ongoing communities, we’ll review the most common online platform types and discuss how to map your desired user experience to the best-suited technology. The team from IEEE will deliver a case study outlining their recently completed Evaluation Process and best practices you can utilize when selecting a platform for your organization.

Understand which technologies are most appropriate for which use cases
Explore ways to scale your technology for quick uptake
Learn the essential elements of a strong hybrid/digital event RFP or Evaluation Process
Moderator: Amanda Marijanovic, Chief Creative Officer, INNERACTION

David Stankiewicz, DES, Project Manager, IEEE
Barbara Dantas, Program Manager, IEEE
Carolyn Clark, SVP, Virtual Edge Institute
.1 CEU or 1 Clock Hour
Domain: Project Management

3:00 pm - 4:15 pm CT
Virtual Happy Hour  

This is your chance to brainstorm with colleagues about how to take today's sessions and apply them to your "world" during this chat.

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