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December 22, 2015

PCMA: Foundation Invests at College Level, Prepares for Convening Leaders

From International Meetings Review on Vimeo.

PCMA Chief Operating Officer Sherrif Karamat shares the evolution of PCMA's global education program in the warm-up to Convening Leaders taking place in Vancouver, January 10-13, 2016.

Although the foundation of the PCMA learning environment is the 6th edition of the Professional Meeting Management (PMM) global accreditation, Karamat is still not satisfied.

“Business acumen is as important in this industry as any other industry,” says Karamat. “It's not just at the post graduate [level] when you are practicing, it's at the college level and we haven't done that as yet.”

As a result, the PCMA Foundation has increased its funding to support colleges throughout the world in an effort to establish a pathway to the industry and a profession within it - ultimately to PMM level. In addition to PCMA's established Business School, new initiatives from the organization include the Business Event Series - an e-learning platform with courses such as "Digital Events," which was the first course in the series.

Much of PCMA's educational diversity will itself be put to the test at Convening Leaders 2016. Members will experience, first hand, a range of industry leading keynotes in general session and the sharing of best practices from a technical, regional, and cultural perspective throughout the four-day program.

Convening Leaders' growing international profile will continue to provide an opportunity for outbound-centric U.S. members to understand the nuance of best practice at a local level whilst attendees from Asia Pacific, Europe, Africa, Middle East, and Latin America will build their own connections among 4,000 attendees from North America.

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About the Author: James Latham

James Latham





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