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August 6, 2014

IMEX America Brings PCMA Business School Program to Las Vegas Event

Dr. Jerry Jellison

This year, IMEX America will host PCMA’s Business School as part of the preshow education day, Smart Monday, on October 13.

The PCMA learning curriculum is built around insights from top-level faculty speakers from leading business schools at major universities. It offers on-line, credit-awarding sessions through PCMA, as well as via live programs at select industry conferences.

The IMEX America installment of PCMA Business School will include a session from Dr. Jerry Jellison, a professor of social psychology at the University of Southern California. Jellison is a "change guru" who has published two books: “Overcoming Resistance” (a Fortune Book Club selection,) and “Dynamics of Change”. His session in Vegas is titled “From Strategy to Results - Creating a Culture of Change.”

RELATED: IMEX America Expects Increase in Exhibitors

This three-hour business school session is designed to help participants identify prime areas for change within their teams and organizations. In the workshop, Jellison will share tried-and-tested tools that "help dissolve resistance to shaking up the status quo." He will also lead his audience in how to formulate fresh action plans.

In addition, participants can earn 0.3 CEU credits during IMEX America’s PCMA Business School. Participation is limited to 120 attendees. For more information on the program visit the IMEX website.

IMEX America runs October 14-16 at Sands Expo, Las Vegas with Smart Monday, Powered by MPI – a free, pre-show educational day -- kicking off on Monday October 13. 

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