Home > Agency category > Destination Marketing
Related topics: Destination Marketing,Americas
January 9, 2015

Pacific World Appoints New Director for Global Sales in North America

On January 1, Pacific World appointed Ruby Serra as director, Global Sales North America, working with Natale Patterson and Adam Kimball of the Access Destination Services global sales team.
Serra has more than 25 years experience in the business events industry, working for the Singapore Exhibition and Convention Bureau as well as Destination Asia. She is also well-versed in DMC Sales & Marketing, developing new approaches to client servicing in the North American market.
Pacific World Strategic Development Director Harsha Krishnan noted that the company would be deploying “the first truly global solution for clients in the destination and event management space, together with our alliance partner Access Destination Services." Serra's experience with building client solutions, Krishnan continued, will be key for Pacific World to implement its new combined approach. 
To enable this new phase of development, Pacific World has decided to end the commercial cooperation with World Marketing Group from January 1, 2015. Herve Joseph-Antoine commented, “Both companies have grown together during more than 30 years...We wish WMG all the best for its future development.”
For more information on Pacific World, visit www.pacificworld.com.

What do you think of this $type?





   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic