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January 9, 2015

Pacific World Appoints New Director for Global Sales in North America




On January 1, Pacific World appointed Ruby Serra as director, Global Sales North America, working with Natale Patterson and Adam Kimball of the Access Destination Services global sales team.
 
Serra has more than 25 years experience in the business events industry, working for the Singapore Exhibition and Convention Bureau as well as Destination Asia. She is also well-versed in DMC Sales & Marketing, developing new approaches to client servicing in the North American market.
 
Pacific World Strategic Development Director Harsha Krishnan noted that the company would be deploying “the first truly global solution for clients in the destination and event management space, together with our alliance partner Access Destination Services." Serra's experience with building client solutions, Krishnan continued, will be key for Pacific World to implement its new combined approach. 
 
To enable this new phase of development, Pacific World has decided to end the commercial cooperation with World Marketing Group from January 1, 2015. Herve Joseph-Antoine commented, “Both companies have grown together during more than 30 years...We wish WMG all the best for its future development.”
 
For more information on Pacific World, visit www.pacificworld.com.


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