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November 21, 2014

Denmark Nabs EIBTM Sustainability Award For New Stand Design

This week, VisitDenmark received the EIBTM Sustainability Award 2014 for its brand-new stand design based on the principles of the "Danish Meetovation" concept, launched at the EIBTM expo in Barcelona.

The EIBTM Sustainability Award 2014 recognizes and highlights industry suppliers' commitments and achievements within sustainability and targets exhibitors, agencies and suppliers who can showcase good examples of sustainability in their activities.

At this year's show, the sustainable Danish stand was based on a foldable furniture system designed and built by young Danish artist/designer Thomas Dambo, who specializes in building from recyclable materials. The box system created for VisitDenmark is based on a brief to create a sustainable, highly flexible and creative stand based on the principles of the Danish meeting design concept Meetovation and to stress sustainable living in Denmark. The system's 45 boxes can be stacked to make seating and tables in different sizes and all boxes as well as two magazine stands are foldable to fit inside the stand's mobile bar. In addition, the environmentally friendly box system takes up 40 per cent less space when transported to expos and business events worldwide.

"In recent years, Denmark has shown great results within sustainable meetings management," Steen Møller, Head of Business Events for VisitDenmark, said. "We developed the CSMP – Copenhagen Sustainable Meetings Protocol methodology and used it for two pioneering sustainable events in Denmark, the COP15 Climate Conference and the ISO-20121 certified Danish EU Presidency. We also developed event sustainability strategies in Copenhagen, Aarhus and Aalborg, and have been part of creating the first ever 'ICCA Scandinavian Sustainability Index'...We've also created tangible tools for Responsible Thinking in meetings, Meetovation style, and most recently the #Beesustain campaign was created by Copenhagen CVB and nominated for the ICCA Best Marketing Award 2014."

Watch the 'All in a Box' video by Thomas Dambo on YouTube to see how responsible thinking and the creative use of physical set ups go hand in hand in Denmark.

This marks the second time in five years that VisitDenmark has received an accolade for the destination's sustainable efforts. In 2009, the official national tourism organisation received a 'Sustainable Activites Initiative' Award at EIBTM.

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