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November 18, 2014
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UK: Conference Centers Used Primarily for Training Sessions According to 2013 Data




Mark Cooper
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Corporates are investing more in staff training, according to a survey of conference centres, which report that this segment now makes up the bulk of their business.

The 2014 edition of ‘Trends in the Conference Center Industry’, produced by the International Association of Conference Centres (IACC), states that 57.8 per cent of meetings at residential conference centres in 2013 were training sessions. This was followed by management planning conferences.

Mark Cooper, CEO of IACC, said: "With the economy experiencing some setbacks, a large part of conference centres' business is realised from training. It is encouraging to see the significant growth in this type of events as organisations invest now to put in place a skilled workforce to cope with further recovery."

According to the report, all conference centres questioned achieved an increase in their average daily rate, with corporate centres chalking up the greatest increase at 2.9 per cent. However, executive and resort centres achieved the highest ADR.

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