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November 20, 2014

NTA: New Visa Policy Expected to Boost Travel From China

travel documentsThe recent agreement between the United States and China to extend the validity period for visas will elevate U.S. tourism—and the revenue and jobs the tourism industry generates—according to the National Tour Association (NTA). The agreement, announced November 10, lengthens the validity of tourist and business visas from one year to 10. 

“With this change, Chinese travelers can now make repeat visits to the U.S. without going through the visa process again,” said Pam Inman, NTA president. “For many Chinese citizens, the United States is their dream destination, and any move to make travel here easier will lead to more visits.”  

NTA noted it pioneered group leisure travel from China into the United States and said it had advocated for the extension, the longest possible under U.S. law. 

The visa extension is the latest in a series of steps the U.S. Department of Commerce has taken in the last few years to facilitate travel from China into the United States, including shortening the period of time it takes for Chinese citizens to obtain a visa, the NTA said. 

For years, gateway cities such as New York, Las Vegas, Los Angeles and San Francisco have served as primary destinations that Chinese visitors focused on when the possibility of a return trip seemed remote.

Now, with second and third visits more likely, tourists can expand their U.S. horizons, Inman said. 

“We’ve heard from tour companies that Chinese travelers want to experience more of the United States,” Inman said. “The longer visa validity allows them to look beyond the gateways. It’s sure to benefit smaller cities and the nation’s heartland.”

NTA noted China now ranks seventh in the number of annual visitors to the United States, having set records in 2013 for both arrivals (1.8 million) and spending ($21 billion). The China market alone supports more than 100,000 U.S. jobs. China is the fastest-growing source of travel into the United States, increasing from 320,000 visitors in 2006 to a projected 4.3 million in 2018.

NTA said efforts to attract Chinese travelers to the United States have been hampered in the past by the visa application process in China, which can involve traveling to a city with a U.S. consulate and enduring an anxious waiting period, all for a one-year visa. 

NTA said its work with the Chinese market through its China Inbound Program began in 2008, when the governments of both countries signed a memorandum of understanding opening group leisure travel from China to the United States. NTA was designated to maintain a list of U.S. tour operators registered to handle those groups.

Visit www.NTAonline.com

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