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April 14, 2014

IT&CM China To Open With Record-Breaking Chinese Delegation




The eighth installment of IT&CM China is set to open tomorrow with its strongest Chinese delegation to date, with close to 480 Chinese buyers scheduled to attend over the next three days. Total International and Chinese buyer attendees have exceeded 600, making Chinese buyers 70 percent of the total buying delegation--an all-time high.

Collectively, buying responsibilities of the attending local buyers span across all 31 administrative divisions of Mainland China, and encompass both outbound and domestic MICE procurement. Through CITS’ 30 buyer representatives alone, they represent a wide range of corporate, government and association clients in China with connections to more than 1,400 tour operators and travel agencies in all parts of the world. IT&CM China’s collaboration with the newly formed MICE Committee of China Association of Travel Services (CATS) is also credited with delivering some 50 MICE buyers from close to 40 established travel agencies across China.

Darren Ng, Managing Director of TTG Asia Media (co-organiser behind IT&CM China) noted that the Chinese MICE industry itself is "burgeoning" at 20 percent annually.

Other 2014 event highlights include a significant percentage of new buyers, the largest exhibition showcase edition in IT&CM China’s history, and the launch of Association Meetings and Corporate Travel presentations as part of the returning Association Day and Corporate Travel program on April 16 and 17, respectively.

The event has seen an increase of 65 percent in new buyers across the board, made possible through several initiatives including the partnerships with CATS, as well as an advisory board of proactive local corporate travel authorities that led to the Corporate Travel Roundtable road show series launched last year in Shanghai and Chengdu. These efforts contributed to new Chinese MICE and Corporate buyer faces at IT&CM China 2014. 

On the exhibition front, IT&CM China attracted the official representation of over 20 leading NTOs and CVBs from China, Asian regions and beyond including Guilin, Hangzhou, Hong Kong, Indonesia, Japan, Jeju, Korea, Malaysia, Macau, Ningbo, Philippines, Sanya, Shanghai, Singapore, Sri Lanka, Suzhou, Taihu, Taiwan, Thailand, United Arab Emirates and Xiamen. This year’s showcase also includes 154 new exhibiting organizations, as well as new representatives from the cruise and airline sectors and offerings from the United Kingdom and the United States of America, making this IT&CM China 2014 exhibition edition the largest in its history.

IT&CM China 2014 will host some 3,000 MICE professionals from sectors including DMCs, PCOs, corporate travel and associations from both International and Chinese regions. The event will also see more than 600 registered buyers, 400 hosted delegates, over 12,000 on-site business appointments and more than 70 business, education and networking sessions over the next three days. Shanghai Business Events Week runs from today to 19 April.

For more information on IT&CM China, visit www.itcmchina.com


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